Spring is here! And while there still may be snow in the forecast, the March Equinox has officially declared winter over for the Northern Hemisphere. Spring is the season of growth and revival, two principles that are as important in business as they are in nature. There’s no better time than now to revitalize your website’s design, performance and messaging.
Spring cleaning for your website is what you make of it. You can overhaul the design and layout almost entirely, or you could opt for minimal yet effective changes, but you certainly can decide to start from scratch and build brand new. If there is one thing we can take away from this week in the news, it would be to learn to adapt or die. Toys R Us went out of business because of a little known fact; that back in 2002 Toys R Us paid Amazon Inc, 50 million dollars and gave them a percentage of the sales to handle all of the companies online sales. Instead of investing that money into their own website and adapting to the online market, they didn't believe in change and felt this was fad and wanted Amazon to handle toy buying online which not only created its competition, but got people used to the idea of if you want to buy toys online you have to visit Amazon.com
In this article, we will introduce five simple actions that you can take to give your online presence a new and improved look and feel and help your business adapt to change.
1. Bring in new images
You won’t believe how powerful images are when defining your site’s vibe until you replace them. That’s why new visuals make such a big difference in a website makeover. Adding and removing images from your site is one of the most simple elements of creating a website. One simple click and you got yourself a whole new look. Of course, if you’re already committed to adding new visual material to your site, you could go all the way and set up photo shoots, get professional photos of your latest products and explore a new style that you think compliments your brand. If you have followers on social media, you could ask them to send you photos of themselves interacting with your products or your service.
2. Freshen up your SEO
A great bonus in energizing your site’s content is that this process helps to improve the website’s ranking in search engine results. By updating your site, you’re essentially signaling to search engines that it is an active and vibrant sphere, not some dormant web page that no one cares about.
Why not take it a step further and think about new ways to refine and tweak your site’s SEO settings? Adding new texts, checking for incorrect links, optimizing image descriptions or listing your URL with web directories are just some of the steps you can take to get your site higher up there on search results. Want more? Check out Wix guides for SEO excellence.
3. Highlight your latest and greatest
You may not realize this, but unless you tell your site visitors about new and cool things you or your brand are doing, they probably won’t notice themselves. Spring cleaning is a great opportunity to shine a spotlight on your recent breakthroughs, products, blogs or features. They deserve it!
4. Start your own blog
Always wanted to share your expertise on the Web? A blog is probably one of the best ways to do so! The fresh content you’ll publish will keep your visitors interested (which is excellent for your traffic), will improve your visibility and will position you as an expert in your field. In fact, there are many reasons a blog is a very helpful addition to your business.
5. Try new sources for traffic
Updating your website is not only about new content, it’s also an effort to bring in new audiences and testing new avenues for your online presence. This is the time to experiment with traffic sources that you haven’t yet tried – whether it’s PPC advertising, social marketing, a backlinking strategy or any other method that you’re interested in exploring. It will not only bring you a boost of new site visitors, it will help you gather more insights about your target audience and refine your marketing strategy in return.
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Content Credit Wix.com